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Demand Detroit

Demand Detroit

Detroit® is a single-source trucking business solution that offers mid-range and heavy-duty diesel engines, ePowertrains, transmissions, axles, safety systems, and connected vehicle services for on-highway and vocational commercial markets. Detroit is a brand of Detroit Diesel Corporation, a subsidiary of Daimler Truck North America.www.demanddetroit.com

Search complete. 31 mentions across 23 episodes found for "Demand Detroit".

Oct 31, 2026

Justin BarclayHOST
11:22
right.
Mike RogersSOUNDBITE_SPEAKER
11:27
Detroit Diesel just announced a third shift for the first time in 20 years right here in Michigan.
Mike RogersSOUNDBITE_SPEAKER
11:38
And I'll tell you what it means to have somebody that can actually work with the President on things that we would like to see a little different here in Michigan.
Mike RogersSOUNDBITE_SPEAKER
11:45
When I was working with the secretary in the president's office, we talked about, hey, I've got this problem that we've been talking about in Michigan for 20 years.
Mike RogersGUEST
81:49
Next year, because of the President, it's coming back to Michigan.
Mike RogersGUEST
81:58
Detroit Diesel just announced a third shift for the first time in 20 years right here in Michigan.
Mike RogersGUEST
82:08
And I'll tell you what it means to have somebody that can actually work with the president on things that we would like to see a little different here in Michigan.
Mike RogersGUEST
82:15
When I was working with the secretary in the president's office, we talked about, hey, I've got this problem that we've been talking about in Michigan for 20 years.
Mike RogersGUEST
23:36
It's a multi-billion dollar investment right here in Michigan.
Mike RogersGUEST
23:39
The Detroit Diesel is adding a third shift.
Mike RogersGUEST
23:42
They haven't done that in a couple of decades because of reshoring opportunities coming back.
Mike RogersGUEST
23:47
These small fabricators around the state actually getting more work because companies want to operate here in manufacturing to try to avoid What they've had is a free ride in the trade negotiations.
Mike RogersSOUNDBITE_SPEAKER
24:42
This is huge.
Mike RogersSOUNDBITE_SPEAKER
24:43
Detroit Diesel adding a third shift.
Mike RogersSOUNDBITE_SPEAKER
24:46
Some of these small fabrication shops adding second shifts and or third shifts for the first time in decades.
Mike RogersSOUNDBITE_SPEAKER
24:52
Those are a positive development for the great state of Michigan.
Brian WrightHOST
12:01
I looked up some of the specs on this.
Brian WrightHOST
12:03
You mentioned some of them as far as the Detroit diesel engine with a thousand horsepower.
Brian WrightHOST
12:09
It looks like when it was a dump truck, it had like a hundred thousand pound payload.
Brian WrightHOST
12:15
And as it was attached to a trailer that it could pull about 400,000 pounds top speed, somewhere around 25, 30 miles an hour, something like that.
Mike RogersSOUNDBITE_SPEAKER
13:52
Well, listen, what he's talking about, a few weeks ago, he said, I will go back and fight every one of the tariffs that have been put in place.
Mike RogersSOUNDBITE_SPEAKER
14:00
Detroit Diesel added a third shift because of those tariffs.
Mike RogersSOUNDBITE_SPEAKER
14:04
We have the Chevy Silverado came back to Michigan.
Mike RogersSOUNDBITE_SPEAKER
14:08
Huge, billion-dollar investment because of those tariffs.
Mike RogersSOUNDBITE_SPEAKER
17:55
This is huge.
Mike RogersSOUNDBITE_SPEAKER
17:56
Detroit Diesel adding a third shift.
Mike RogersSOUNDBITE_SPEAKER
17:58
Some of these small fabrication shops adding second shifts and or third shifts for the first time in decades.
Mike RogersSOUNDBITE_SPEAKER
18:05
Those are a positive development for the great state of Michigan.
Jayson NadonGUEST
16:45
And then what, you know, why he wants to come work here.
Jayson NadonGUEST
16:48
What value is he bringing? Are you giving him problems and developing him so he's becoming a better mechanic? Are you offering OEM training on, you know, PACCAR, Cummins, Freeliner, Detroit, whatever? Are you offering those, you know, those training programs that improve his skill set and make him a better mechanic? And then he can grow inside the company and become a leader or earn more money.
Erez ZevulunovHOST
17:11
So, yeah, and I think that's all relevant there.
Erez ZevulunovHOST
17:13
And I think we all need to consider that, like even in my company, which we're technical, right? Like we do IT, but we're always striving towards getting, you know, that monthly barbecue or, you know, ordering pizzas in the winter.
Dan PotterGUEST
1:37
This is a continued evolution of the history of our products.
Dan PotterGUEST
1:41
And I've been involved personally in the development the DD-15 and the other HDF engines at Detroit.
Dan PotterGUEST
1:47
Since the beginning, I started here in 2008 working on the DD-15.
Dan PotterGUEST
1:51
And in that time, we've seen it evolve multiple times in response to regulations, regulatory pressure from both California and the EPA.

11 MINS LATER

Dan PotterGUEST
12:54
The final rule will be what matters.
Dan PotterGUEST
12:57
And so that's sort of why we are planning to keep full steam ahead.
Dan PotterGUEST
13:00
We are planning to build a product that meets the only rule that's on the books today because we want our customers to have certainty and to make sure that they know they can rely on a Detroit engine being available for them in January when they show up to their dealership wanting a
Aaron TurpenHOST
13:14
truck.
Mike RogersSOUNDBITE_SPEAKER
45:03
I tie that directly to our manufacturing loss.
Mike RogersSOUNDBITE_SPEAKER
45:06
With that new plant coming, with reshoring happening in our suppliers, I mean, Detroit Diesel is now adding a third shift.
Mike RogersSOUNDBITE_SPEAKER
45:13
They haven't done that in two decades.
Mike RogersSOUNDBITE_SPEAKER
45:16
So all of that is really incredibly important for our long-term benefit in the economy.

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