Daewoo

... and some very fortuitous, uh, foreign direct investment.

Daewoo came in-

Right.

Hmm

Yes

... to try and manufacture garments and, um, and it s- it succeeded beyond its wildest dreams.

Not that Daewoo itself benefited.

It's still there doing all right, but the, uh, the people who worked for Daewoo in that first year all quit, not because it was, uh, very bad conditions.

Now, it's a new entrant playbook white paper highlighting what Chinese brands are.

teaching the UK market now it's written by former OEM boss Andy Carroll who was at the helm in the UK when GM rebranded Daewoo as Chevrolet and I remember interviewing him at the Frankfurt Motor Show many many years ago when that was actually happening when that was going through so Andy's got a huge amount of experience within the industry more recently he's been working with Geely on the introduction of Verizon in the UK.

But what we'll do is we'll put a link to the report in the newsletter that goes out Monday, because it really is a fascinating overview of the impacts Chinese brands are making in the UK.

And it's titled, intriguingly, Five Themes Every Automotive Market Entry Must Get Right.

and some very fortuitous foreign direct investment.

Daewoo came in from South Korea to try and manufacture garments.

And it succeeded beyond its wildest dreams.

Not that Daewoo itself benefited.

It's still there doing all right.

But the people who worked for Daewoo in that first year all quit.

Not because it was very bad conditions.

Yeah, wages were very low, but incomes were low in Bangladesh.

with.

The reason why you know about companies like LG or Samsung or Hyundai or Daewoo or Doosan is because the tables were built with a lot of things, but a lot of resources came from what they were able to procure during this time and then subsequently.

The best anybody could come up with is that the US government paid Korean soldiers and contractors, and this is separate from the other price tag that I've already listed, another $1 billion.

And that one is not adjusted for inflation.

W-R-E-C-K.

And I rented a Daewoo Lanos and they just rent like shitty cars that are banged up.

They're just like, it was like $20 a day.

Let's do that.

Yeah.

This is the 1986 to 1994 Daewoo Le Mans.

Right.

Oh, boy.

It was a hunk of junk.

And the

Daewoo Club's going to let us know that we're totally wrong.

These are fantastic cars.

[laughs]

[laughs] Or if we were talking about, I don't know what else, like Daewoo or Suzu- no, no, not, not even Suzuki.

If we were talking about those guys, I would say yeah, uh, I would be a little bit reluctant, but we're talking about Toyota, man.

Okay.

But we can do most in a second.

Pontiac, Hummer, um, Daewoo.

I, I do miss Daewoo.

[laughs]

Uh-

You miss the Nubira?

Saab, Saab I miss the most, obviously.

Can you name the three Daewoo models that were sold to you?