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And we jumped them and push McGraw down to two and it, It was a good victory for us, but it was really ugly.

I had a promotion at the time for Curb, call me.

I said, man, that was a butt whooping right there.

I said, well, I mean, it's kind of what we're paid to do.

So, yes, yellow cab is still operating in many cities, though the brand is managed by different independent local companies and cooperatives rather than a single national corporation.

So in New York City, they're seeing the iconic yellow cabs remain active and can be held on the street or booked using apps like Curb and Aro alongside direct dispatch partnerships with Uber and Lyft.

Oh, so they're partnering with Uber and Lyft now too and stuff.

Out there in New York City, Los Angeles and San Francisco.

October 22nd, 1990.

That's the day a 23-year-old Tim McGraw signed his first record deal with Curb Records.

Yeah, this is the beginning of something big, obviously.

Now, before music took over, Tim actually went to college.

He moved to Nashville.

He made a demo.

He handed that demo to his dad, Tug McGraw, the former MLB pitcher, who passed it on to an exec at Curb Records.

And this is how Tim got a shot.

How many years now has it been you've been on-

I moved to Nashville in 2010 I signed with Curb Records, I think, in 2013.

And, uh, the album-

You were a pretty young fella at that time then, right?

Yeah.

And so the Happy Hour Tour is really an attempt to solve a problem, in all honesty.

So signed to Curb Records, they're, I don't want to say one-trick ponyness, but their lane is country radio.

And so we have to figure out how to creatively connect to the other spaces outside of the one thing that they do.

Hello and welcome to another episode of The Curb.

I'm Andrew Pearce, and this is a podcast where I bring you in-depth interviews with filmmakers, creatives, and creators of culture.

This podcast is usually recorded in Bulu, Western Australia, sovereignty never ceded, except when it's not.

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