Cult Beauty Ltd.

... um, collab.

But, um, I was using, uh, Vieve Bark, the shade Bark, and for some reason on Cult Beauty it was sold out.

Okay.

And then randomly my mate came to stay for the weekend and she was like, "Oh, I've got you some presents," 'cause she always buys me little gifts, and one of them was the, this liner.

Mm

... from Cult Beauty saying-

Wow

... "Why don't we have this brand? We wanna take it," on, on launch day.

But

you were saying that there's a cult beauty that you can't.

Yes, and

then cult beauty, which is another one that the kind of industry and all the beauty lovers love, they also launched this week.

So it must be like, get it out there.

Cult Beauty have launched two this year.

They often do.

They're both $465.

Do you know how I love to see on Call of Duty?

I would love, yeah, Cult Beauty is my

other.

They're different to like Sephora and Look Fantastic.

Beauty.

Come on,

Cult Beauty.

Also Liberty.

I also think it would be interesting to see how brands... genuinely support salons you know retail is such an opportunity now retail which has never ever taken off properly in salons it'll be interesting to see brand you know they've now gone omni-channel it'd be interesting to see who supports gives genuinely gives salons a platform for retail success um yeah that's

super hard to do because when you have i i don't disagree with selling products online at what as a website i think that that is the natural thing that businesses are going to do because why wouldn't you but i do think salons should be just getting the best cut possible and then we can push it now when you don't have that It's very hard to sell a product that we know we make the margin on, but they go on Cult Beauty or look fantastic and it's five pounds cheaper.

Well, why would my client buy from me if they can get it cheaper elsewhere? I think that's

it.