Cracker Barrel Old Country Store Inc

The alignment is all of the touch points where your market or your potential market comes in touch with you.

So let me ask Brandon, man, speaking of Crocodile, I was just reading, I believe yesterday or whatever, after all the backlash that they got about, you know, changing the logo.

I think they decided to go back to the original logo that they had.

So as you say, they broke their promise.

Let me ask you, B-Man, story branding and leadership.

You're known as a master storyteller, which you were just telling us about.

That was exciting in itself, talking about Miller Lite and Crocodile Barrel.

Miller Lite did the right