Counter Culture Coffee

Let's get into this week's podcast.

Well, today I have the privilege of chatting with Jenna Gotthelf, who is the head of events, activations, and partnerships for Counter Culture Coffee.

Since the beginning of her career in 2011, she has been involved in coffee competitions, having taken first place in America's Best Espresso, as well as taking first place in the US Brewers Cup qualifiers, and she's also a four-time USBC semifinalist.

Competition has always been around her career, but recently she's turned her attention to building the kind of competition she wished existed, something that was fun, fair, efficient, and awesome.

They can recreate the variables that they'll be dealing with in the competition.

We highlight both of the competition coffees in two separate Tasting at 10s leading up- To brewlette.

So competitors, uh, if they're in a market that has a training center, uh, they'll be able to taste the competition coffees brewed by Counter Culture Coffee teams.

And, uh, we also do brewlette demos during those tasting attends, so competitors will get a chance to get a feel for what the competition might feel like in the space that they might be in should they be in a market that is hosting the competition.