Coravin

But it still worked because-

We Coravin'd.

Right.

Yeah.

Yeah.

Yeah.

And I got a Coravin, had a Coravin, and I Coravin'd out like, I don't know, uh, a quarter to half the bottle and I marked every flask-

Yeah

Today, we're sitting down with the man whose engineer's eyes caught what an entire industry had stopped questioning.

Greg Lambrecht invented Coravin, founded the company and now serves as its chairman.

And he spent 30 years thinking about how to get the wine out of the bottle without touching the cork.

Well, today, over 2 million wine lovers live in the Coravin world.

When your brand becomes a verb, it's a good sign that you made it.

But 27 years ago, it was not that obvious.

And so, you know, there are all these things, decant for this time or that temperature, wait this number of years before you try the wine.

And, you know, I just wanted to try.

We can find an answer, right? So I think really hitting the points of the interesting things that people want to take away that then they can regurgitate to their friends when they're opening that bottle is is what they want right um they want to feel like an expert but on the faster scale and and i don't know of course i have i have some some opinions on that but i also think let's be open to it because if we just shut it out then everybody is just going to turn to chat gbt And so we have to be willing as Psalms on the floor to have those faster conversations, those simpler conversations, and just get to the point of what it is that they're wanting, right? I also think that although people are consuming less, they're consuming more quality is what I find.

And so I also think that there's room, you know, at Maculina, what we found a lot of success in is we offer all of our bottles on the list by half bottle through the Coravin system.

And then anything that's been Coravin becomes a by the glass special that night as well.

So we're not sitting on a ton of Coravin wines, but that really allows people to kind of go on a journey and not feel, you know, like a commitment, like commitment fear, right? Of like, I'm going to commit to this whole bottle of something that I've never heard of.

You don't have to do that, A.

Or they're maybe not drinking that much.

Yeah, and sometimes it's for us.

It's nice because it's like a playground because sometimes if it's opened by Coravin, we can use it also in like the wine pairing.

So sometimes you're really

lucky.

And we're more than happy to serve gorgeous glasses of wine by the glass.

Our Coravin program can dive you deep into wines that you can't afford, typically, when you open a whole bottle.

And then, of course, we've got our seasonal fair, which we always are changing our menu four times a year based on what is locally available from our direct farms in the California area.

And And then, of course, my desserts are seasonal as well.

And then...

But then the inventor of the Coravan, Mr. Lombrak, Greg Lombrak, was, you know, his technology used for the Coravan was a delivery system he created for cancer drugs and got out of the medical profession.

And as opposed to, I suppose there's.

this passion that must have been swelling up in your father to become a farmer? I mean, or besides just buying land to unite the family that you became?