Cool Earth

And also financing is a big part of it.

What are these people going to do on a micro level, on the ground, you know, if they're not making money from from logging or selling the land or farming, grazing cattle or something like that, what else can they be doing? And that's where we talked recently, there's organisations like Cool Earth and other charities that go in and give money to the indigenous people directly so that they don't have to rely on logging, for example, and they can start to benefit their communities through other economic methods and farming and things like that.

So there's a lot to be done.

But ultimately, the keeping...

Money was given in conjunction with training, so people were educated about financial management, but also about the environment and sustainable practices.

So it was accompanied by some important education, and it was Cool Earth, the climate charity,

that has been running this.

I mean...

I mean, where does this money come from? It obviously doesn't literally grow on the trees.

No, so it's coming from, yeah,

Cool Earth, the climate charity.

And they get their money from? That's a good question, actually, yeah.

And they talked about some of the work they've done as part of Jingle Jam.

And one of the charities that we worked with, and Simon Clark has done a really cool video with them, is Cool Earth.

One of the things they do is they basically give support to indigenous people who live in the Amazon and other rainforests.

It turns out that about one third of the rainforests on the planet are policed and peopled and protected by indigenous groups who live there.

the rainforest they live with the rainforest they've protected rainforest for a long time they are custodians of the rainforest and yet only only only a tiny tiny fraction of the money that's spent on protecting the rainforest goes to supporting them in any kind of way so cool earth give basically them protections with in the form of cash grants often so that they don't have to sell the rainforest to logging companies or giving logging rights to to people you know because that's kind of the way it would happen otherwise, right? Like they would just be forced to, and some of them are still forced to sell their home to survive, right? And so I feel like in the same way in the UK, the farmers are largely the custodians of our nature.

They own these huge swathes of land.

And if they're not making any money at all or unable to live, obviously the thing is like, I'm not, I'm not a big fan of millionaire farmers sitting on millions and millions of pounds worth of land, but I think it's a difficulty where they are accidentally also the custodians of nature here in the UK, and they have a sort of responsibility to protect it, but they don't really, and a lot of them don't care.

A two-year pilot program providing unconditional cash to indigenous communities in the Axaninca region of Peru was associated with actions that helped protect the rainforest, according to a University of Bath study.

Managed by the UK-based charity Cool Earth, the initiative provided 211 people across three communities with six payments of 1.032 Peruvian sols each.

approximately equal to two pounds per day, to use freely.

The research found that nearly 90% of participants adopted practices such as replanting trees, restoring water sources, and reducing forest burning.