ClickBank

I mean, obviously, like we're saying here, ethics aside kind of thing, right? It's fundamentally two different business models.

If you're going to scale to the moon and just market your way to the moon, and have like just a product that you just throw together and maybe there's a little bit of thought but I mean fundamentally that's supposed to be a cash cow like if you look at a lot of offers on Clickbank for example it's like okay that's the market that you're in there's a price to that the customer the quality of the customer the success rate the refund rate the risks that you take on okay but if you build that type of business then just understand that you're in it to collect the cash and get out of there and maybe you're gonna have to just keep cycling but I think what happens to a lot of founders, especially newer founders that have never really, they just got used to money for the first time.

They want the business to be everything for them.

It's like, okay, I've made this money now.

Next step, equally as important, is I want you to go online, but now I want you to go to the entire market, because you're gonna be selling your ideas to the entire world.

And I wanna find out, is there anybody else selling ideas similar to you? And is there anyone buying those? So from here, if it's a physical product, you can go on eBay, you can go to Amazon, If it's a digital product, you can go to ClickBank or you can just Google it and see if there's anyone selling this on websites or in any other capacity.

This is gonna give you a great idea whether people want to buy your products or if people are transacting in similar things that you're talking about it.

Very, very important.

One, if you just open it up, then whoever shows up.

Yeah, like a ClickBank.

That to me is affiliate.

The other one when somebody's, that's partner.

scaling now.

My guest today is Thomas McMahon, formerly of ClickBank fame, and now he started his new consulting company called Happy Scaling.

Thomas, welcome to the Built to Scale podcast.

I am so happy to be here with you this morning or evening for you, but whatever it may be, whoever's listening, whatever type of world it

Yeah.

Awesome.

This episode is going to be amazing because you, first of all, had your own podcast called Affiliated when you were at ClickBank.

I know you're getting into podcasting now and you've done such amazing work in the past and you're starting to do amazing work with this advisory firm that you have.

I self-taught like affiliate market, actually.

I actually started off promoting like slinging e-books Clickbank products.

So I kind of tell myself Google ads, end up getting hired for a gym equipment retailer.

So that was my first foray into e-commerce.

Especially not at that level.

With posting privates, how do I know if I'm getting credit for the post? You'll know when you look in your ClickBank account.

You'll see a sale or your JVZoo account.

You know, it's amazing how women want quick results, but yet when it's time for them to have a baby, they wait nine months.

I'm not asking for money, but...

Can you be my mentor? Can you mentor me on how you're selling these e-books on ClickBank? I have a feeling I can do it.

My father was a journalist.

I can write.

And then the last few days was just figuring out how to drive traffic to the sales page.

I basically created a sales page for the e-book.

And on the second day, when I went back to that internet cafe, I got an email notification from ClickBank, a sale, $67 sale.

And I'm looking at it, I'm like, is this spam? I didn't quite realize what it was.