Clear Channel Outdoor

So it was worth a million pounds if we put 1,000 post boxes up, which we couldn't afford to do.

So basically, I sold the company with all these contracts to, ironically, an Irish company called Moro Farrell Ad Shell, which in turn was bought by Clear Channel.

And basically, we rolled out about 1,200 post boxes into them using this Nestle contract and then sold advertising to other people.

So the thing was, then we sold that, ironically, to the Royal Mail, which was a great deal.

[laughs]

Uh, and most likely, 'cause, like, Clear Channel owns every billboard, like, in our market, like-

Oh, yeah

... they're probably on the same label as Muse, so it might have just been free anyway.

I go deep on areas that excite me or interest me, but I understand the benefits of digital or programmatic out of home in the context of the wider media ecosystem and in the context of out of home as an umbrella term.

So On those two, I would really say that if you enter, like, there is Clear Channel as an example of one of the largest out-of-home providers.

These kinds of companies may not be a specialist or pure player programmatic out-of-home company, but they're all making acquisitions and they're all moving into that space.

So those are very interesting, exciting places to build up a capability and expertise that includes the newer dynamics of the programmatic side of out of home, but also gets you access to the rich base of expertise and knowledge off of the channel as a whole.

In fact, when we want to do fake Indian, we'll defeat the real Indian.

They don't want to put billboard ads because they're Clear Channel owns all the billboards now.

One media company owns all the billboards in the country.

Everything is consolidated.