Choice Hotels
At year-end 2024, Choice Hotels operated 654,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (26% of the company's total domestic rooms), while Ascend and Cambria (10%) are newer lifestyle and select-service brands. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2024.www.choicehotels.com
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Search complete. 65 mentions across 33 episodes found for "Choice Hotels".
Sep 9, 2026
LucasHOST
Link in the show notes.
LucasHOST
Moving on, Choice Privileges is running a sale on purchased points through the 22nd of October, 2026.
LucasHOST
Buy at least 14,000 points and you'll get a 40% discount, bringing the cost down to .62 cents per point.
LucasHOST
The maximum purchase is 180,000 points per account per calendar year, which would cost you around $1,112.
Lana SearleHOST
Hannah, yes, I wish Lana had realised her limitations.
Lana SearleHOST
Hannah, you're going in room 1968 for tonight's Choice Hotels draw, so you could be heading to Australia and staying at a beautiful hotel.
Simon BarnettHOST
Amazing.
Simon BarnettHOST
Thank you so much.
speaker_0HOST
Oh, not at all.
DonHOST
They've partnered directly with massive players like Choice Hotels and Hilton.
speaker_0HOST
Mm.
DonHOST
This basically allows guests to complete bookings through interactive conversational AI prompts.
29 MINS LATER
speaker_0HOST
It elevates the perception of the brand, allowing the hotel to charge a premium room rate.
DonHOST
Before we wrap up the core analysis, a couple of other quick hits on the leadership and regulatory front.
DonHOST
Choice Hotels has officially appointed Dominik Dragisich as their president and CEO after a three-month interim stint, cementing their leadership direction.
speaker_0HOST
Good to see that finalized.
Rachel Posada FletcherGUEST
The ones that I've worked with most are Hilton, Marriott, Hyatt, and IHG.
Rachel Posada FletcherGUEST
But I've seen Choice, Accor, all of those other major chains also have similar programs.
Rachel Posada FletcherGUEST
I find that ChatGPT is actually a really good resource to see, like, show me every single hotel chain that offers a planner point incentive.
Devon GimbelHOST
That is a great piece of advice.
Simon BarnettHOST
Hannah, yes, I wish Lana had realised her limitations.
Simon BarnettHOST
Hannah, you're going in room 1968 for tonight's Choice Hotels draw, so you could be heading to Australia and staying at a beautiful hotel.
Lana SearleHOST
Amazing.
Lana SearleHOST
Thank you so much.
Tim PeterHOST
They also make sure to include the heads up, Google does, that says when you book hotels through AI mode, the hotel or booking platform will act as the merchant of record and handle any customer service.
Tim PeterHOST
The partners they've announced as they roll this out include Booking.com, Choice Hotels International, Expedia, Hilton, Hotels.com, IHG Hotels and Resorts, Marriott International, Priceline, Trip.com, and Wyndham Hotels and Resorts.
Tim PeterHOST
That's only about 10 folks.
Tim PeterHOST
And you'll notice that there's no independent hotels listed there.
Simon BarnettHOST
Amy, you're beautiful.
Simon BarnettHOST
We've got room 1852 for you for the Choice Hotels draw tonight.
Simon BarnettHOST
Thanks, guys.
Lana SearleHOST
Have a lovely day.
Lana SearleHOST
Thank you for being the third judge.
Lana SearleHOST
You're going to go in room 1834 for the Choice Hotels draw tonight.
SamAUDIENCE
Oh, amazing.
SamAUDIENCE
Thank you so much.
Zach BusekrusHOST
I don't know what this means for Odessia, guys, but I don't know, you know? We'll see.
Zach BusekrusHOST
Anyways, launch partners include Booking.com, Expedia, Hilton, Marriott, IHG, Choice Hotels, all the big players.
Zach BusekrusHOST
The hotel or OTA remains the merchant of record.
Zach BusekrusHOST
They charge the card, send the confirmation, and handle support.
Zach BusekrusHOST
I don't know what this means for Odessia, guys, but I don't know, you know? We'll see.
Zach BusekrusHOST
Anyways, launch partners include Booking.com, Expedia, Hilton, Marriott, IHG, Choice Hotels, all the big players.
Zach BusekrusHOST
The hotel or OTA remains the merchant of record.
Zach BusekrusHOST
They charge the card, send the confirmation, and handle support.
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