Cervélo
At Cervélo we have one goal: Make riders faster. You'll find our bikes under Tour de France winners, Ironman World Champions, gravel racing royalty, and group ride sleepers. Engineering excellence is our weapon of choice, but we don't let math get in the way of a bit of fun, either.www.cervelo.com
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Search complete. 12 mentions across 11 episodes found for "Cervélo".
Oct 3, 2026
WyattHOST
Zach, like I said, is a brand strategist.
WyattHOST
Zach has experience in the industry as well with his collaboration with Cervelo.
WyattHOST
And if you want to learn more about Zach, you can check him out over on LinkedIn as well as on his Instagram, Zach Heffner, at Zach Heffner.
WyattHOST
So this guy, like I mentioned, you'll hear in the conversation, he had posted about the situation.
Zach HeffnerGUEST
I really appreciate it.
Zach HeffnerGUEST
So yeah, brand strategy is my thing.
Zach HeffnerGUEST
I came up kind of in the production world, working on that kind of last mile of brand storytelling, brands like Cervelo, Easton Bell Sports.
Zach HeffnerGUEST
And it's also authentic to me.
Jens VoigtGUEST
So you have the freedom to choose and to act in the way y- you want, but you also then are obliged to live with the consequences of that, and that makes, uh, perfect sense, right? With Bjarne, we realized basically he is the original inventor of marginal gains.
Jens VoigtGUEST
Back then we had, uh, Cervélo bikes and Shimano, and Shimano wanted him to use their entire package, so also the wheels.
Jens VoigtGUEST
And Bjarne went, "No, your wheels right now are not good.
Jens VoigtGUEST
Not good enough for my team.
Trevor FoleyGUEST
So it's like, I'd spend money on the good TT bike first and then focus on the road bike.
Trevor FoleyGUEST
Let's not get the, you know, Cervelo or the S-Works before we get the TT bike.
Dirk FrielHOST
I mean,
Trevor FoleyGUEST
it's
Shane HutsellGUEST
Pre-COVID, cycling, especially anything on drop bars, was this like, it felt like this forbidden fruit, and it was gated, and it was exclusive, and like roadies have a really bad rap for being not inclusive or welcoming and they did that to themselves for sure just that's that kind of elitism but what people need to understand is we can't we can't do that or this boom that we got from COVID is going to go away.
Shane HutsellGUEST
The more people on bikes, the better they're not on, you know, a $10,000 Cervelo.
Shane HutsellGUEST
So what they went to Walmart and they bought the Ozark bike because that's what they could afford.
Shane HutsellGUEST
And they're out here having the best time.
Jered GruberGUEST
Easy gear.
Jered GruberGUEST
So this year I converted a hardtail, my Cervelo hardtail, to Drop Bar, call it the Monster, and that has been a lot of fun.
Jered GruberGUEST
And I think it is actually like the perfect YOLO bike.
Jered GruberGUEST
It is so perfect for it.
Rob GitelisGUEST
I don't think they care about it at all anymore.
Rob GitelisGUEST
Definitely Cervelo cared about it quite a bit as well, and I think they also don't care about it as much anymore.
Rob GitelisGUEST
I think the consumer now is a lot more savvy and educated, more so than they were 15, 20 years ago, when they maybe had a lot more belief in those tests.
Josh PoertnerHOST
Let's talk about – I think last time I saw you was in Taipei for the trade show and you guys had just launched the Bugatti bike.
Marty SchaferGUEST
Okay.
Marty SchaferGUEST
So I went and bought a Cervelo triathlon bike.
Marty SchaferGUEST
I bought a book called Total Immersion, which was how to swim and like hire a swim coach.
Marty SchaferGUEST
And I can run for days because I'm a former soccer player.
WeiHOST
So that gives you more flexibility, but then we've regressed into integrated kind of cockpits again.
Matt WaltonHOST
Well, if you want to go that, if you want to go down that rabbit hole, if you really want to talk about regression, remember Cervelo a few years ago when they did their S3 disc.
Matt WaltonHOST
They put a quilled stem in it with internally routed cables and like weird headset spaces.
Matt WaltonHOST
That was full regression.
Emma FinucaneHOST
Like, but they're all, they're still on, all on their different bikes, which I find really funny because for us, we're all on the same.
Emma FinucaneHOST
Same equipment, same bikes, but they're all on, like, a Cervélo and-
Manon LloydHOST
Yeah
Emma FinucaneHOST
... an Essex, and that's just, that's just how it is.
Simon von BromleyHOST
Now, Canyon says this has been wind tunnel tested at 35 kilometers per hour, which is good to see because obviously that's a slightly more realistic speed, even for gravel racing.
Simon von BromleyHOST
And they say it's basically as aero as a Cervelo Aspro 5 with 45 millimeter tires with control wheels.
Simon von BromleyHOST
and the moving legs mannequin so that's good testing uh and they say it's five watts more aerodynamic with 40 millimeter tires compared to the old ground now they use 40 millimeter tires there because of course the old grail can only fit up to 42 millimeter tires which is what i mean i think the really
Warren RossiterGUEST
interesting stat is that they tested this with like almost the max i can get in it a 55 mil tire and it's three watts quicker than the old grail with a 40.
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