Campaign Monitor

You can't just take a process and put it on repeat.

It was Campaign Monitor.

Went over there with a bunch of other ex-Salesforce guys and we were going to go run the Salesforce way and scale this thing.

It was just growth, growth, growth.

Oh.

Dave Lehman is President and COO of BirdEye.

He spent more than two decades building and scaling high-growth technology companies, leadership roles at Salesforce, Yext, Campaign Monitor, and now BirdEye.

I remember that day.

So if you're worried on your next call of potentially giving up too much or showing too much interest, et cetera, I'm going to walk you through specifically how not to do that.

Just recently, I had one of my coaching clients, 80, from Conversio, have the same opportunity, OK? Now I can talk about public because they actually got acquired by Campaign Monitor.

But what I'm going to teach you today is the framework that I coach my clients to use on those first calls that 80 used to create not only interest and demand in running a process, because exit timelines is something that I teach as part of the ACES growth engine, the perfect exit.

It's kind of the outcome that I think every software entrepreneur wants to create.

Five, stick to the time.

If you do those things, you will become a world class negotiator and be like one of my other nine clients that exited their companies.

This year, like 80, two campaign monitor.

These are life changing moments.