CamelBak

You'll hear from Andy Hayes, owner of Plum Deluxe, who launched their first licensed tea collection late last year with Peanuts.

I'll chat with Yael Afriat from Revelst about that viral CamelBak and Crayola drink bottle collab that went viral a few months ago.

We'll also hear from Hippo Blue, who have absolutely smashed it out of the park with their Disney license, and I'll speak with Fear Aware, who launched their first license last year.

And you'll hear from three of my favorite people, Born to License's President of Licensing, Alyssa Gourlay; our Head of Creative and Product Development, Jenna Chalke; and our Marketing Coordinator, Julian David.

Customers can't touch or try your product before they buy it, so you're constantly fighting an uphill battle on trust.

Does this look legitimate? Is the quality actually there, or is this some copycat version of something better? And if your product does start working, someone else is copying it within months, or sometimes even weeks, or sometimes even days in some circumstances.

I asked Yael Afrouet, who runs licensing at Revelist, the outdoor gear company behind the brand CamelBak and many others, how the challenges with e-commerce are different to selling at retail.

Setting the foundation in case people don't know who Revelist is, is it's a rather new organization, um, and we're a collective of world-class maker brands, so we define what is humanly possible in the outdoors.

Um, we, you know, focus on research, education, advocacy, uh, policy change, um, consultations, as, as mentioned before [clears throat], and outreach, um, you know, on behalf of others who might not be able to, to, to speak for themselves.

Um, we have corpo- corporate partners that I just mentioned, NFL and Gatorade and UConn, but we also have corporate partners such as, uh, MISSION, uh, the National Athletic Trainers Association, Kestrel, CamelBak, um, Magid, uh, and then Defib Tech, all critical entities in, in life-saving, uh, or heat mitigation or cardiac, you know, safety.

Right.

Um, and, uh, they, they support our mission, uh, allowing us to, to deliver on, on the things that we promise.

All right.

And it's time now for caption competition, that part of the show where you get a chance to get your hands on a coveted GCN Camelbak water bottle.

Uh, the pristine example that we have back at GCN Megabase has not made it across to Australia, but this one, this one did the Gravel World Championships yesterday.

Mm.

No, no, that's great.

All right.

Uh, get in touch, Secret Squirreler, and, uh, we, we will get you a fresh GCN Camelbak water bottle-

Yeah

Yes, sir.

The, the other thing is, Nacho, do you have, like, a CamelBak where you can, you know, take your water with you to stay hydrated? Or, or you just stop in shops or, uh, what do you do as far as, like, hydration?

Right.

So yes, throughout my journey, it goes back to, like I said, back to those beginnings when you're just starting out.

They told him to drink, to pound water.

He drank an entire CamelBak and flushed all his electrolytes.

[laughs]

And I remember the docs scrambling to revive him.