Brown-Forman
Brown-Forman is a US-based manufacturer of premium distilled spirits that generates 71% of revenue in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generates 45% of sales from its home market, while the bulk of international revenue comes from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and a 67% voting power of the company.www.brown-forman.com
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Search complete. 71 mentions across 28 episodes found for "Brown-Forman".
Oct 28, 2026
KatGUEST
But
JohnHOST
they're also both Brown Forman products.
JohnHOST
And to the extent there is maybe some, I don't know, yeast cross-contamination.
KatGUEST
This one, I mean, the right-hand side is stellar.
Jen Litz-KirkHOST
One burning question I wanted to ask.
Jen Litz-KirkHOST
We've seen the top 20 lists of spirits RTDs, and to your point, I think you mentioned earlier, there's VMC, there's maybe Numix, right, from Brown Forman, and there's not a whole lot else.
Jen Litz-KirkHOST
Why has it taken so long for a tequila RTD to break through? I mean, Boston tried a couple years ago with Loma Vista.
Jen Litz-KirkHOST
Was it just a thing of timing, or are there other caveats?
Colin BlakeGUEST
But I always think of that kind of the one of the worst stories or tragedies in American whiskey, the Heaven Hill Fire.
Colin BlakeGUEST
happened what almost 20 years ago and that was something that really showed me like this is a special industry because at that fire um the first people who showed up on the scene were disaster teams from other distilleries Yeah, Brown Foreman and Jim Beam added second and third shifts to production to start producing for Heaven Hill.
Colin BlakeGUEST
Heaven Hill, on handshake deals with pretty much every single distillery in the state at that time, they were given bourbon to be paid at a later time, keep all their brands on the market, and Heaven Hill's like the big guy.
Colin BlakeGUEST
You know, that's like Starbucks having an issue and every little mom and pop coffee shop showing up to make sure that they're gonna stay in business.
Colin BlakeGUEST
And that was something that really showed me like this is a special industry because at that fire, the first people who showed up on the scene were disaster teams from other distilleries.
Colin BlakeGUEST
Yeah, Brown Foreman and Jim Beam added second and third shifts to production to start producing for Heaven Hill.
Colin BlakeGUEST
Heaven Hill, on handshake deals with pretty much every single distillery in the state at that time, they were given bourbon to be paid at a later time, keep all their brands on the market.
Colin BlakeGUEST
And Heaven Hill's like the big guy.
EdHOST
Woodford, you see Jack sometimes.
EdHOST
Well, Brown Forman, because Delta, and I think American are the ones that I have flown mainly recently, and that's the products.
EdHOST
Yeah.
EdHOST
Pretty sure.
Courtney SandoraHOST
And so when you work, I mean, you've worked now with a couple of celebrity musicians and I do think it's interesting.
Courtney SandoraHOST
You know, I used to work at Brown Foreman and obviously Jack Daniels, Jack and Cola and that whole, they have such a tie to music and there's something about whiskey and musicians that do feel like such a natural kind of fit there.
Courtney SandoraHOST
But when you work with these musicians, do you, really lean into like what they personally like? Like I'm a whiskey fan or I'm open to THC or do you, is it more like you tell them?
John GrahamGUEST
No, no, that was fully a part of our initial planning for this product.
KyleHOST
Well, 18 years ago, Buffalo Trace... invested like a billion, $2 billion on production.
KyleHOST
All of the bourbon industry and the liquor industry in general ramped up like Brown Foreman that makes, uh, uh, they make Woodford and several others.
KyleHOST
Jim B is that Brown Foreman own beam? I forget, but beam distillery also, all these guys went and invest a ton of money.
KyleHOST
Well, uh, you know, now fast forward, a lot of people are drinking a lot less.
KyleHOST
People aren't drinking like they were during COVID.
Jeremy BuchananGUEST
So we make about one 53-gallon barrel a day.
Jeremy BuchananGUEST
Brown Foreman between Jack Daniels, Old Forrester, and their plant.
Jeremy BuchananGUEST
When they're running all three of those hardcore, they're playing out in Woodford County.
Jeremy BuchananGUEST
Yeah.
David HaysHOST
The company's stock has lost more than half of its value over the last five years, contributing to family squabbles, public disputes about the direction of the company, and a debate over whether to accept a $15 billion takeover offer.
David HaysHOST
So the Brown-Forman family, that's a unique situation, but the cousin problem might be more common than you think.
David HaysHOST
When someone writes a will, they typically have the vision of leaving behind something that would provide joy for... maybe the next generation, maybe their heirs.
David HaysHOST
But when they leave an asset to their kids, parents have confidence that siblings are going to cooperate because they grew up together.
Dan DunnHOST
And like Brad said, Ben Riak acquired it in 2013.
Dan DunnHOST
And then Brown Foreman bought Ben Riak, Glenn Glass on Glendronic.
Dan DunnHOST
So, This has been around a long time, but a lot of it time that it's been around, it hasn't been making whiskey.
Dan DunnHOST
But they did.
47 MINS LATER
Dan DunnHOST
And the first new spirit started flowing in December of 2008.
Dan DunnHOST
Benriach is another distillery that they acquired it in 2013.
Dan DunnHOST
And then Brown Foreman, who also owns, you know, Woodford Reserve, Jack Daniels, they bought that Glen Glasso and the Glendronic in 2016.
Dan DunnHOST
And they're all made by my friend, Dr. Rachel Barry, who she's legend.
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