BRC Imagination Arts
BRC Imagination Arts is a full-service strategy, design and production company that translates brand and cultural stories into transformative human experiences. For 45 years, we’ve been at the forefront of our industry, helping our clients build more meaningful, enduring relationships with audiences around the globe. Our work has been recognized with over 500 awards for some of the most acclaimed brand, cultural and event destinations in the world. These include Johnnie Walker Princes Street, Great Wolf Lodges, the Rock and Roll Hall of Fame, Las Vegas Raiders’ Allegiant Stadium Tour, The Grand Ole Opry, The Heineken Experience, The Henry Ford Museum of American Innovation, Jameson Distillery Bow St., and numerous World Expos - most recently Osaka 2025. Founded by Bob Rogers, BRC has always been known as a group of creative entrepreneurs and narrative designers, born from a marriage of the rich traditions of Hollywood, theater, magic, design, innovation, and global attractions. While we’re proud of our history, our primary focus is on what’s next: how we can combine Deep Story™ with our business intelligence to create the next great experience, one that takes millions of people on a transformative emotional journey.www.brcweb.com
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Search complete. 11 mentions across 3 episodes found for "BRC Imagination Arts".
Oct 14, 2026
Mel McGowanHOST
Well, Freddy, today's episode is part master class, part Disney history class, and part reminder of why storytelling matters to begin with.
Mel McGowanHOST
Uh, we're joined by none other than Bob Rogers, the founder and chairman of BRC Imagination Arts, and one of the themed entertainment industry's most influential storytellers.
Mel McGowanHOST
Uh, he began, uh, his, uh, career at Disneyland's magic shop, like so many other luminaries, and eventually carried him on to WED, uh, the predecessor to Imagineering, where he participated in, uh, WDI's post-Walt glory days as an Epcot Imagineer.
Freddy MartinHOST
And Bob's work has never been about spectacle for, for spectacle's sake.
20 MINS LATER
Bob RogersGUEST
But, uh, the first, the first time I was a magician in the magic shop at Disneyland, and I...
Bob RogersGUEST
There's a whole chapter in Deep Story, the opening chapter, about all of the things that I learned working in the magic shop at Disneyland in California that I still use today, every day.
Bob RogersGUEST
They became the foundation for everything that, uh, we do here at BRC Imagination Arts.
Freddy MartinHOST
Yeah, I'd love to hear-
Jon RennieHOST
Bob began his career as a magician in Disneyland's magic shop and went on to become one of the world's most celebrated creators of immersive experiences.
Jon RennieHOST
As the founder of BRC Imagination Arts, he has worked with organizations like Disney, NASA, Ford, and Coca-Cola, earning more than five hundred international awards, two Academy Award nominations, and a place in the Theme Park Hall of Fame.
Jon RennieHOST
His new book is called Deep Story.
Jon RennieHOST
Bob shares how powerful storytelling can do more than just capture attention.
33 MINS LATER
Jon RennieHOST
Uh, the book is called "Deep Story." Bob, how can our listeners find out more about you and this new book?
Bob RogersGUEST
Well, you can find out more about me and the company that I've led for 45 years, because those awards and things, they, uh, yeah, I'd like to think they belong to me, but they really belong to the incredible team of geniuses that I've been leading for 45 years.
Bob RogersGUEST
They just do amazing work, and they're, that is BRC Imagination Arts, and you can find us at, uh, brcweb.com. And then, uh, "Deep Story," the title is, uh, the title is "Deep Story: A Complete Guide to the, uh, Creation of Transformational Visitor Experiences." And, uh, you know, or Attractions," rather.
Bob RogersGUEST
And, uh, and, uh, if, if you want to, uh, read that, that's available on Amazon.
Matthew KrulHOST
Plus, be sure to follow Imagination Skyway on social media for even more content and ways to connect with the show.
Matthew KrulHOST
In today's episode, I have the honor of interviewing former Walt Disney Imagineer and founder of BRC Imagination Arts, Bob Rogers.
Matthew KrulHOST
As a master storyteller, filmmaker, inventor, and writer, Bob has been awarded two of the industry's highest honors.
Matthew KrulHOST
Induction into the International Association of Amusement Parks and Attractions, that's IAPA, Theme Park Hall of Fame, and the Themed Entertainment Association's Award for a Lifetime Achievement, plus nominations for two Oscars and one Emmy.
7 MINS LATER
Matthew KrulHOST
It's a personal favorite of mine as well.
Matthew KrulHOST
We'll talk about it for sure.
Bob RogersGUEST
Now, after that, I formed BRC Imagination Arts, And initially it was called Bob Rogers and Company, but the name of it now is BRC Imagination Arts, which has been producing things mostly on the outside, a couple of things for Disney, but mostly on the outside ever since.
Bob RogersGUEST
The company has accumulated Over 500 international awards for creative excellence.