Blinkit

It's partly addressed by FSCCI itself because it has said the role of e-commerce and quick delivery operators need to be checked.

So these are Amazon Flipkart, Zepto, Blinkit.

So the front of package labeling issue and the sale of fake and pirated products is a larger problem when it comes to e-commerce companies because they have allowed innumerable sellers to list products online with poor disclosure of ingredients and expiry dates in fact this is not the only problem and it's continuing for a decade they say we are a platform we onboard everybody we don't care whether it is you know genuine companies or fake pirated stuff Now, there are apps, there are apps which already flag vegetarian and non-vegetarian products.

Everybody has this because if you want to sell something in India, you have to clearly tag it as vegetarian or non-vegetarian, the green dot or the red dot, right? So you can have a hexagon as well, like the Supreme Court talks about.

It's not limited to Maharashtra FDA and the Tukaram Munday effect.

It's happening across the board.

The result? 14 food establishments connected with Blinkit, Zepto and Instamart had their licenses suspended after uncovering food safety and hygiene violations.

This was by FDA Maharashtra.

TechCrunch ran a piece Friday that had fast delivery e-commerce services delivering iPhone 18 Pro and iPhone 18 Pro Max in as few as 10 minutes.

While the devices were available through the usual channels, the piece has outfits like Blinkit, Zepto, Instamart, and Big Basket, services normally associated with food delivery, and the latest iPhones to go at launch.

So you could get an iPhone at launch with lunch.

Not the norm by any stretch.

So to say that a merchant will be in a position to generate a new sort of invoice for every customer, And that is how the cost will be passed on to the consumer is also incorrect.

Yeah, the likes of Blinkit and Zepto, what they'll do? They'll increase the platform fee by one rupee.

They'll increase the handling fee by one rupee.

That is what Zomato and Swiggy have been doing all this while.

For brands, it's always remained at the mercy of large distribution network that they have to build.

Like there will be some model that will formalize that retail, Blinkit, Instamart, Zepto and others, BigBasket and others are the answers to, let's say, the Kiranas.

But if you think of like, and again, I don't know whether which model will be successful, what will be the exact model.

But if you think of home materials, right? There are a million home material, building material shops in India.

Consumers can purchase and discover our products across all channels.

And by all channels, I mean our own website, tipsybeauty.com. Or they can discover us on Blinkit, Instamart, Nykaa, Amazon, Zepto, Flipkart, Deera, every other marketplace.

Or they can walk into one of our stores.

We have a store in DLF Promenade.