Better Homes and Gardens Real Estate

It ended up going further than Coldwell Banker.

And then one day, the CMO for Better Homes and Gardens Real Estate, who used to be down the hall from me at Coldwell Banker, Jen called and said, hey, my PR agency isn't getting it done.

Can you do it? And I'm an early stage business guy.

And I said, well, I guess I'm back into PR.

Let's get to it.

[upbeat music] And joining us now is Ginger Wilcox, the global president of Better Homes and Gardens Real Estate.

Her team regularly digs into the data to find out what today's home buyers really want, and what features are rising to the top of their wish lists.

And today, we're going to zero in on one area in particular, the outdoors.

It's no longer just about size, though.

They are thinking about how are they looking at, uh, their outdoor spaces for usability, because today they think about it as where they're spending time drinking their coffee and hosting friends, and thinking about how they even decompress at the end of the day.

We actually found recently in our Better Homes and Gardens Real Estate 2026 Design Trends Report that outdoor living ranked one of the most important features that buyers value in their search.

Wow.