Better Cotton Initiative

So I can't say, oh, this jacket is 100% green.

I have to say this is made of 30% recycled nylon, 70% BCI cotton.

how do you claim that, right? And the only way to really ensure that that claim is accurate is to look at your final bill of materials on the actual product spec.

That data is coming from a material library, maybe with a cost associated to it, pulled into a bill of materials, and then basically exposed to your suppliers.

So I've looked at very like high end designer brands, which would be selling for like, very expensive price points, which are not ethical.

And then you can look at like the Kmart example, right? Some of the cotton clothes sold at Kmart are stamped with a certification called Better Cotton.

And so that certification just is essentially like the cotton was made in a better way.

And is that legit then?

It was a really successful pilot.

There was another example, another innovation, ICL Innovations Fund project by Better Cotton.

which was quite similar.

It's still ongoing.