Bellroy

Ba-ba-ba! Evergood's toiletry pack out.

Bellroy dop kit in.

Oh, Bellroy

from Australia?

Yep.

Okay.

So Bellroy.

So

But they're opening three stores in Melbourne, New York, and Kuala Lumpur all at the same time, which is quite a feat, I think.

And I think Bellroy, they were very reliant on wholesale before, but now pivoting towards opening their own stores.

Yeah, awesome story.

I too love Bellroy.

Their brand's awesome.

I used to sell them when we worked at a wholesaler, right? So they were that brand that you would love to sell because of that craftsmanship and all of the spec details and, hey, this is where you put your passport and your SIM card and your spare coins and cash and it was one of those secret compartments.

So down $10 from five years ago.

So while we're buying more, the transaction is less.

So I have my go bag, my tech go bag.

This is my Bellroy.

It has everything that I need in it at all times.

I have my international chargers, extra watch bands, cables, my battery packs, all that.

Oh.

Uh-

I actually have a snack bag by Bellroy specifically that fits into that bag.

Yeah?

And I quit that after about two or three years and just freelanced.

And from that, I then helped start a Harry company, I guess you'd call it now, called Bellroy.

We started in wallets.

We had five wallets to start August 2010.