beIN SPORTS

It bought Paris Saint-Germain.

It owns this huge satellite sports TV channel called Be In Sports all over the Middle East.

It's a huge global player.

in a large part due to sport, and of course, the large US military base there.

I thought his style of play would transition a little better in the midfield, but well, what's been your honest reaction to Casemiro in pink so far?

Like, it, it's such a good thing you say there, because I remember, I used to work for beIN Sports, I lived in Miami, and-

Yep

...

I would travel to the Santiago Bernabeu, to the Camp Nou, and I'd cover El Clásico, hosting it for beIN Sports.

And I'll never forget one Clásico when Barcelona were pressing Real Madrid like you wouldn't believe.

They were, they, they went out of their way to press higher and, and, and quicker with more tempo than I'd ever seen before.

Um, so the first big step was, like, um, the domestic tender, uh, that was launched, uh, prior of the, uh, '24, '25 season, uh, with, like, big decisions to be made, um, because as you can imagine, um, the stakes were very high.

Uh, we were ending the partnership that we had with Prime Video and BeIN SPORTS, and after everything that went with MediaPro and Canal+ and so on, uh, it was, like, one of the key moment, uh, for LFP Media.

Um, the tender wasn't, uh, successful, so we entered like a phases where we were just, like, negotiating with different, um, potential buyers.

And, uh, back at the time, we were already anticipating this scenario about, uh, going D2C.

So what we made is, uh, we partner with, um, some infrastructure partner, uh, like Media One Studios, uh, that were, like, building a network operating center from scratch.

And we were like, "It's worth investing a bit in a backup solution, because if we end up not having a broadcast deal at the end, it's better to have, like, uh, spent, um, uh, a bit of money on that rather than being in a, in a situation where you just, like, give the rights to anyone." Um, at the end of the negotiation, we ended up, like, partnering with DAZN and BeIN SPORTS.

Um, so the whole project about Ligue 1 Plus, that was called Ligue 1 Max, uh, at the time because there was also some discussions, um, with HBO Max that were launching-

Mm-hmm

I've- the feed is up on here.

Uh, beIN Sports is already in the stadium.

Um, yeah, the, the, the Dragão is, is going crazy right now.

[laughs]

It was like big decisions to be made because, as you can imagine, the stakes were very high.

We were ending the partnership that we had with Prime Video and Be In Sports.

And after everything that went with MediaPro and Canal+, and so on, it was like one of the key moments for LFP Media.

the tender wasn't successful so we entered like a phases where we were just like negotiating with different potential buyers and back at the time we were already anticipating this scenario about going D2C so what we made is We partner with some infrastructure partner like Media One Studios that were like building a network operating center from scratch.

The situation led to that MLW antitrust lawsuit, which ultimately resolved with WWE agreeing to pay MLW a $20 million settlement.

And we also have the news about MLW's relationship in August, Be In Sports.

So Fusion has also been airing for free on YouTube.

You guys can check that out.

It was atrocious.

It was so atrocious that when the highlights reels were done by BeIN Sport and, and so on, uh, the, the same incident, which is, like, a free kick, was shown three times.

Uh, it was that bad, but not, uh, perhaps what, um, w- very representative of what Paris FC have, have, uh, have been giving.

Uh, a team which, by the way, is only going to get better and better.

Yeah, there you go.

BeIN Sports.

One, two-

Yeah