BeautyCounter

Yeah.

So when you sold the wedding list, what did you do in the interim and how did Beauty Counter come to be?

So I sold the wedding list and then I went to South Africa for a while.

I'd fallen in love with my now husband and I went and volunteered in the townships, which was an incredible experience.

She's an incredibly talented makeup artist and actually also understands how to create high performing products, which is not necessarily the same thing.

But it is very personal to people.

And so after Best & Co, how much time did you take off between that and figuring out that you want to do Beauty Counter?

So Beauty Counter was a result of several years of my life that had nothing to do with business.

A lot of that came from what products are made without.

And, uh, actually ended up hiring Lindsay Doll, who was the, um, head of Impact and Mission at Beautycounter.

She's also leading impact in legislation for us at Ritual.

That's such an interesting case study.

I've listened to countless podcasts, listened to audiobooks, and spent years learning about mindset and courage.

But one of the biggest turning points was working with Beautycounter.

I became so passionate about helping people understand the need to look into their ingredients and choose safer beauty and skincare options that my mission became bigger than my fear.

The idea that we could actually help change laws pushed me so far outside of my comfort zone.

This is why when I...

I worked with so many MLMers back when MLMs were like a big thing, like the Ro- Rodan + Fields, the Beautycounter people, like all that.

I would beg them, "Stop posting the products.

Stop posting all the products." Same as I would say to the realtors, I'm like, "Stop posting your listings.