Awin

Welcome to Lessons from Losing, a series from Awin where we speak to founders about the slip-ups, setbacks and struggles behind their success.

For our 10th and final episode, we're back at Awin's Think Tank UK in London.

Our guests are Jamie Brucie and Gary Winter, co-founders of RevWise, who made the decision to start a business together after knowing each other for barely a month.

Starting a company with someone is a big enough leap of faith.

This is The Final Lesson from Losing with Jamie Brucie and Gary Winter.

Welcome to Lessons From Losing.

I am Jessica Smith from Awin and I am the regional agency lead for the UK, Benelux, Italy and Spain, a couple of other regions.

Is that it?

Welcome to Lessons From Losing, a series from Awin where we speak to founders about the slip-ups, setbacks and struggles behind their success.

This episode though is a little different today.

We're taking Lessons From Losing out of the studio and onto the stage at Awin's Think Tank UK in London.

Our guest is Matthew Wood, founder of Hello Partner and a veteran of the affiliate industry whose entrepreneurial journey has taken him through publishing, technology, agencies, awards, and some of the industry's biggest events.

And leading the conversation this time is my colleague, Oliver Smith, Awin's global head of brand and communications.

Recorded live at Think Tank UK, this is Lessons from Losing with Matthew Wood.

So today you have myself who's going to be hosting.

My name is Ollie.

Welcome to Lessons From Losing, a new series from Awin where we speak to founders about the slip-ups, setbacks and struggles behind their success.

Today, I'm joined by Kevin Edwards, founder of the Affiliate and Partner Marketing Association, the UK's first dedicated trade body representing the affiliate and partnership marketing industry.

Now, sometimes the biggest opportunities don't come from building a business, They come from recognising that something important is missing and having the conviction to be the one to build it.

And so that I think is something that is frustrating for us when we see people that could be involved that don't want to be there.

That's all for this episode of Lessons From Losing.

Next time, we'll be taking Lessons From Losing to a live audience for Awin's Think Tank UK conference in London.

We'll be joined on stage by Matt Wood, founder of leading industry news site, Hello Partner, and the man behind some of the affiliate industry's biggest events and award ceremonies.

We'll be looking back at the risks, setbacks, and lessons that have shaped his entrepreneurial journey.

Hey gang, it's Monday, August 31st.

Ross, Ethan, and listeners, welcome to Behind the Numbers, the market podcast made possible by Awin.

I'm Marcus, and join me for today's conversation.

We have two New York people.

We'll see you when it brightens up next year.

Thank you to the production crew who has just lanced today.

What the hell is Mike? Who's supposed to be here? And to everyone else for listening in to Buy In The Numbers, the marketing podcast made possible by Awin.

Susie will be here Wednesday talking about kidulting, that trend.

Welcome to Lessons from Losing, a new series from Awin where we speak to founders about the slip-ups, setbacks and struggles behind their success.

Today, I'm joined by Mike Tompkins, co-founder of Top Cashback, the UK's biggest cashback platform, helping millions of people save money every time they shop online.

Now, every successful business starts somewhere, often with a simple idea, limited resources, and no guarantee it's going to work.

Next time, I'll be joined by Kevin Edwards, founder of the Affiliate and Partner Marketing Association, as we explore what it takes to build something that's bigger than a business and why he believed the affiliate industry needed a voice of its own.

If you've enjoyed listening, make sure you're subscribed so you don't miss the rest of the series.

And if you'd like to watch the full video interviews, just head over to Awin's YouTube channel.

Until next time, thanks for listening and join me again for another lesson from losing.

So, um, started to look at other, uh, agencies out there.

And also, I had been told that our UK division, uh, was using Awin, uh, and, uh, reached out to them and, you know, asked them several questions, and they were saying that, you know, they're great for many, many reasons.

They are that strategic partner.

We've had a lot of success with them, uh, and we continue to use them moving forward.

So as you know, that's the best kind of review you can get from somebody internally.

[laughs] So met with Awin and really got that same feeling, uh, after meeting with them, uh, because one thing that I was trying to do, we were more focused-- The original affiliate program was more focused on those coupon sites, right? And those are great, but-- and they do drive volume and stuff, but are they driving incremental value? And so we wanted to change our strategy, uh, not get rid of coupon sites or loyalty sites, but start to focus more on content providers like a CMS Wire and stuff, [laughs] as well as influencers, creators, um, you know, partners out there that are gonna help us from an awareness, an acquisition, retention, but also going to help us with that authority, that credible source.

So, um, just talking to Awin, I did feel that that was our best move, or we felt at Clark it was our best move.

And, you know, it's great to have the same agency, you know, throughout the company rather than, you know, um, having, you know, one agency in the US and the other, a different agency in the UK.