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AWAL

AWAL

AWAL offers a modern approach to the traditional recording business, providing artists all the resources and expertise of a global label, while allowing them to retain ownership and control of their music. With local offices around the world, AWAL's services include global marketing and distribution, funding, A&R, playlist promotion, radio, publicity, creative services, synch and brand partnerships, and access to real-time comprehensive music data and insights. With a mission to partner with independent artists to tell stories that shape culture, AWAL’s diverse roster ranges from rising artists to globally renowned acts, including Little Simz, JVKE, Tom Misch, deadmau5/Kx5, Disclosure, JPEGMAFIA, Nick Cave & The Bad Seeds, Young the Giant, SBTRKT, Jungle, Lizzy McAlpine, and more. AWAL also helped launch the careers of an impressive roster of alumni including Steve Lacy, Rex Orange County, FINNEAS, Lauv, girl in red, Kim Petras, and Lil Peep, among others. For further information on AWAL, please visit www.awal.com or connect on Instagram, Twitter, Facebook or YouTube.www.awal.com

Search complete. 1 mention across 1 episode found for "AWAL".

Sep 16, 2026

Joe SparrowHOST
28:06
It's backed by all three major labels, also indie bodies like Merlin and Impala, and then 18, I think it's 18, prominent music distributors, so the people who independent artists and labels can upload their music to streaming services through.
Joe SparrowHOST
28:18
So companies like AWAL and CD Baby and The Orchard.
Joe SparrowHOST
28:21
Um, and these are a really important part of th- this, this area because people have been saying, okay, people are uploading loads of AI music to streaming services and then using bots to make it, give it full streams, and the people who can find, who can see that happening are the streaming services, but also the distributors who put that music there in the first place.
Joe SparrowHOST
28:38
So a bunch of those, and they're basically promising about, to committing to a bunch of things.

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