Authorize.Net

They're not a gateway.

They're not like Authorize.net or NMI or some of these other merchant processing companies.

but they are more of a proxy.

And so a lot of these systems, they connect with Stripe because it's easy because everyone knows Stripe and they end up making a percentage on the basis points on the transactions and on the tips.

Well, I meant the security.

Whenever I think of all that tight security that has to go around payment processing, my brain just goes to the huge megacorporations that have to lock everything down and I mean, yeah, I mean, you're small, you're small companies that have to deal with that too, unless they're, if they're integrating directly with a payment processor, such as Stripe or Authorize.net or any one of the tons of them, you know, is definitely going to have to have that same security protocols built around all that fun stuff.

Yeah, and that's like, you know, PHP Architects, we've got our SOX2 certifications and all that.

Like that's kind of the first step for it.

We competed against the likes of Marketo, Pardot, and Infusionsoft, now called Keap, by offering self-serve pricing, pricing ourselves below the competition, having an incredibly usable product, and offering expert customer service.

Xero did this against QuickBooks, Shopify against Yahoo Stores, Stripe against Authorize.net and other clunky online merchant account providers.

There's almost always room in large spaces for a fast-moving startup to succeed through superior user experience, pricing models, support, and positioning.

Approach number three is to build on your audience.

How do you get that money? How is the payment being processed? Most EHRs are going to come with some sort of platform to do that with.

Again, a lot of times it's like Stripe, um, uh, you know, Authorize.net is a, is a huge one.

Um, but usually you wanna work with a intermediary, like a, a- an actual payment processor who, like, kicks ass.

Um, Adam Costello with The Payment Doctor is the dude.

I had two payment processors.

First one was Bank of America for seven years and then it was Authorize.net. for 14 years.

And that says a lot.

As business owners, we get very busy and entrenched with day-to-day operations, solving problems, where's the next sale going to come from and all that stuff.

They have a single subscription tier is what they're saying.

Sometimes it takes a little bit longer to integrate the Stripe or Authorize.net or something like that.

It takes a little bit longer to integrate them sometimes.

But for the most part, yeah, it's a two-day

First company to do search online? Nope.

I mean, there's literally from car rental companies to airlines to whatever, and why do you stop yourself from getting started? Just, oh, somebody's already doing this, so I'm just gonna sit back.

No, no, that's what I wanna share today.

How to choose an idea that already exists if you are an entrepreneur starting off or maybe you've built a bunch of companies and you're now ready to look at different ideas that you have around your passion and you went out to the market and you did some research and you came back and realized that, oh, there's somebody already doing this.

This video is for you.

Do not stop watching this.

If you approach business where you believe that if something already exists that you can't start it, that is the worst ridiculous idea.

And I'm gonna prove it to you.