Auberge Resorts Collection

Um, we make the Aquavit for Stein Lodge.

Uh, we've done a barrel-aged gin for the Auberge Collection for the Lodge at Blue Sky, all of which have won international awards.

We do a really great gin for the St. Regis Hotel line, and work with a lot of the amazing, um, restaurants and bars across the state.

So we really, you know, this is a tremendous state if, um...

But it may not be the same for another DTC brand going to market that might make more sense to focus all of their efforts on media marketing and, and spending dollars in that way.

So for us, the hospitality partners like the Auberge Resorts, the Hotel Jerome, some of these really influential places where travelers show up, they're fed this, and then they can go back to their community, then be served this on a regular basis throughout a holiday vacation.

Again, we're putting a smile on people's faces, and then go back to their homes and to their friends and their network and families to really, to, um, to spread the message about the innovation that does exist today for healthy hydration on the go.

It's a great venue for brand discovery, right?