Aprio

And, you know, not a huge shift, but we're seeing a change where the firms, there are firms who are approaching this from I think a more modern differentiating strategy with their names.

Um, and, you know, you think of like a classic example that all, all of our clients throw out there is Aprio, um, or Forvis.

And, and, and you know, you can beat those up.

You can be like, "I don't know what that means.

And unless you know the founder that, that name doesn't really mean anything.

Yes.

Uh, or even Aprio or Forvis, those don't have a lot of ...

Although Forvis is interesting.

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They now have launched Sorin Law in partnership with, uh, Mansfield and Mayo.

So just like Aprio did this similar move earlier this year, um, it was actually Aprio in Arizona, right, that I think did that first.

Mm-hmm.

Yeah, 'cause Arizona now allows you to, to, to do that.

And that's not what you want.

So I think that the best practice in accounting right now is actually what Aprio is doing in terms of the presentation of equity.

So I've had some conversations with people who've explained to me that there's literally a portal that you can log into.

You can see your shares.

So I'm Andy Kvesic.

I'm the CEO of Aprio Legal.

We are a business law firm headquartered in Scottsdale, Arizona.

What's really, really unique about us is we are part of a larger organization called Aprio, which is an international accounting firm that has a variety of professional services, including legal, tax, business advisory, wealth planning.

And so we were one of the very early firms that got an alternative business structure license and embraced non-lawyer ownership in Arizona.

We ended up finding a really strong partner in Aprio that saw the world the same way we did and partnered with them last May.

So within the walls, we're just a traditional law firm that has really successful business owner clients, but Beyond that, we're part of a really large organization that is doing a lot of different, really special things in the interests of, you know, client centric, holistic professional services.

Yeah, we might have talked about it the last time we spoke.

Some are really early adopters on the bleeding edge, vibe coding, and some will be... just going to be on cloud and a little bit of data scraping and chat GPT and very primitive prompts.

Richard Kopelman at Aprio, very outspoken, very progressive fan, put it very bluntly.

He said, if you automate crap, you get automated crap.

And that 44% figure of firms not getting any measurable impact from AI is the data behind these kind of instincts.

Yeah, we actually got one that came in through the live chat.

So somebody is asking, what do you think about firms like Aprio and Sorin launching affiliated law firms? I have lots of thoughts that I am probably not educated enough to speak on, on all the implications of that.

But I do think it's interesting in the space we're Those, specifically those firms that are really fast growing and having all these acquisitions.

You know, I think it's great that we're trying to diversify.

It hasn't even been a year, February 2026, with a $75 million investment by PE firm General Catalyst.

And it has been adopted already by Armanino, Aprio, and other top 100 firms, and also H&R Block.

So the transaction is expected to close in the coming week.

So this is big news.