AppLovin Corporation

and james uh some exciting things happening over at universal ads um he thinks there's a big announcement today i saw this tweet to go out universal ads new campaign management partners bring tv buying into platforms marketers already use making it easier to manage tv alongside search social other digital channels and man there's like a ton of names here talk to me about this

yes so uh our ads api is blowing up so i i really think like my whole mission with what we're building universal ads is to ensure that like our ads api is like the proxy for tv so like the same way that people think about like applovin really represents gaming inventory

yeah

we need people we need developers and we need people who are interacting with ai to think of the universal ads api as that proxy for television And so today we just launched a bunch of new partners that are building on top of the API.

Half of them at least had funded Mamdani's campaign through the New Yorkers for Lower Costs PAC.

And the two big names, the two big funders, Javed and Hassan, as well as Ahmed, Tariq Ahmed, all worked for the same software company called Apple Oven, which we can get into, but...

Now that we've introduced the players, what is, when we talk about third worldism, what are we talking about?

So I think it was the French who came up with the red-green term.

Okay.

Tiffany?

I was just going to say now, where does the AppLovin connection come in? They're an interesting company.

Clearly, as you've articulated, several of the big donors all worked there or had some involvement with this tech company and a tech company that's actually being sued, correct? For having pushed alcohol, vaping, adult services to children, you know, very wholesome things.

Three stories for you today.

Apple and Unity go to courts.

Tencent launches AdSurge, a new in-app ad network.

And finally, CloudX launches Orchestrator, a solution for managing multiple ad mediation solutions.

And that makes it somehow different.

Because what we're ultimately talking about here is that's like the foundation of AdRawass campaigns.

If you don't allow that, all of Apple Oven's publishers will go out of business.

And so these

Half of them at least had funded Mamdani's campaign through the New Yorkers for Lower Costs PAC.

And the two big names, the two big funders, Javed and Hassan, as well as Ahmed, Tariq Ahmed, all worked for the same software company called Apple Oven, which we can get into, but...

Now that we've introduced the players, what is, when we talk about third worldism, what are we talking about?

So I think it was the French who came up with the red-green term.

Okay.

Tiffany?

I was just going to say now, where does the AppLovin connection come in? They're an interesting company.

Clearly, as you've articulated, several of the big donors all worked there or had some involvement with this tech company and a tech company that's actually being sued, correct? For having pushed alcohol, vaping, adult services to children, you know, very wholesome things.

Sure thing.

So this is quite the mess with Apple oven in case you don't know what they do.

There are those lovely guys who put ads on apps when you're playing Candy Crush or something like that.

An ad pops up.

Typically, it's tailored to you.

But recently, San Diego filed a lawsuit alleging that Applovin's advertising technology allowed sexually explicit content, adult dating advertisements, alcohol ads, vaping ads, marijuana ads to appear in games used by children even when parental controls were enabled.

At the same time, that lawsuit also alleges that the company collected sensitive personal information from children's devices without appropriate consent.

Of course, Mark, these are still allegations at this time, but it is quite serious from a BRI perspective, but also a financial perspective, right?