Anthony Nolan

But before we do that, we just wanted to bring your attention to an appeal that we wanted to... highlight i think i speak for everyone analytics united and the west ham breakdown when i say that we're very grateful for the platform that we've been able to build uh and all of that is thanks to the support that we've received from you guys who who tune in every week um and we want to make sure that we're using that platform for good obviously we've recently been doing the stay tuned campaign and that was a huge success And now we've got an appeal that we want to raise awareness of and this is a register for Roo.

So Ruben is a young boy who is looking for a stem cell transplant and his parents are working with Anthony Nolan, who are obviously a fantastic charity and do amazing work.

And yeah, we just wanted to raise awareness of the Register For Roo campaign and I would advise, advocate all of the above.

If you're able to do so, then please follow the link in the description below to go and find out a little bit more about that, but also a bit more about the work that Anthony Nolan do.

And yeah, if you're in a position to do so, Definitely consider joining the stem cell register because there's people out there like Ruben, but there's loads of other Rubens as well who are desperately in need of support, quite frankly.

And I know that one thing that we do well, not just here at AU, but just as a fan base in general at West Ham, I think it is to rally around these sorts of things.

S- so we were originally founded to service the nonprofit sector, and all of our staff are very proud of that fact.

Talking about continuous improvement and working with clients over years, our first client is Anthony Nolan, the blood cancer charity.

They've been with us since the very beginning, and we're not still working on the same project that's just taken 13 years to develop.

We've, you know, uh, we've, we've done different stuff for them over the years because we love working with people over the years.

There's also somewhere called Shine that connects young people with cancer to each other so that you can maybe meet somebody around your own age that is dealing with cancer as well.

And then Anthony Nolan are the stem cell charity that...

I just didn't know much about stem cell transplants and like how many people, you know, are on that register and how many more people they would love to be on that register, especially ethnic minority backgrounds.

And all of that kind of it's just a whole new world that I'm finding out about.

Now, before we carry on the conversation, uh, we are joined by our first live caller of the day.

We are joined by Talia Adams, who's a senior policy and public affairs officer at Anthony Nolan.

With that brief introduction, As-salamu alaykum, peace be upon you, and welcome to The DriveTime show.

Thank you so much for having me.

Um, but a lot of the time for people that are donating when it is via the bloodstream, they will be sat watching TV, quite a straightforward process and ultimately could save someone's life.

Mm-hmm.

Now, Anthony Nolan has hundreds of thousands of people on its register.

So why, why can it still be so difficult to find a match for some patients out there?