ATG Entertainment

You can book your tickets now, and I suggest you do, 'cause even if it's been round, round the houses, it's still incredibly popular.

Atgtickets.com, and you're looking at Woking Theatre and SIX.

Now, the international hit musical returns after its previous sold-out success.

It's the winner of over 35 international awards, which does not surprise me at all, including Tonys for Best Original Score, Best Costume Design, plus two What's On Stage awards.

So I've seen how problems keep repeating themselves and how technology solves them in different ways much more effectively over the time.

At the moment, I'm a head of engineering in ATG Entertainment, leading in the platform and AI enablement, and the agentic commerce enabling in the product.

So it's a journey that I'm going through where I'm exploring and learning a lot of stuff myself, uh, and seeing how the company can get the benefits and the business impact using the AI and the agentic commerce aspects of it.

Yeah.

Absolutely.

Absolutely.

And, and can you tell me anything about your journey within ATG Entertainment s-along this path? Because it sounds as though you can, you know, there, there are lots of things you can do, and you sort of iterate, and you learn.

Have, have you yourselves gone through that cycle of, of implementing-

Let's start with you telling us a bit about your current coaching practice.

I work for an organization called ATG Entertainment.

I've worked there for 29 years doing various roles.

And I coach as part of my role as head of talent development.

Definitely.

For those who don't know, Arthur is currently the head of marketing at RSC, or Royal Shakespeare Company, but was previously involved at ATG Productions for eight years prior, being the global brand director for such unknown shows like Cabaret on the West End and Broadway, 9 to 5 on the West End and Broadway, and the pre-Broadway tryout of Dolly, which is going to Broadway, obviously.

He also did marketing for a number of Jamie Lloyd's novels as well, so if you're thinking of any of those.

So yeah, great to have you on today, Arthur.

And then I finished working on some alcohol brands, Bacardi and Grey Goose and all sorts.

So I had sort of four years of understanding, training in in sort of how big brands with massive budgets operate.

And then I got lucky, I guess, and someone who I had worked with on Snickers, on Mars Chocolate, had got a job at ATG, at the Ambassador Theatre Group, but on the more corporate side of the business.

as kind of global head of marketing and the production department, so the kind of in-house theater producers, they needed a marketing guy and they wanted someone who knew advertising, but also was absolutely like diehard theater fan.

I'm proud to say That I followed my toy I followed my heart I left this one wide

Hello and welcome to an extra special bonus episode of Musicals with Cheese that we call Theater in the D. We've got a brand new season at ATG in Detroit, and I'm joined as always by my best friend, partner in all things, Miranda Moffat.

Hello, everyone.

And on today's extra special episode, we are going to be covering The Notebook, the musical with the lyrics and music by Ingrid Michelson, book by Becca Brunstetter.