Alliance For Lifetime Income

Maybe to just do a brief story.

I was part of this group called the Alliance for Lifetime Income.

It's a conglomerate of about fifteen to twenty really large life insurance companies around the United States.

They all put a little bit of money into a pool to create campaigns and awareness around retirement income.

Well, look, I think that this is very, this is very important work.

I, I'm glad that the Alliance for Lifetime Income and its fellows and everybody else found a new home in LIMRA.

Uh, that that intellectual capital continues to be, uh, developed and grown and that LIMRA LOMA is, is dedicated to this educational process and just as, as has Bruno.

Bruno took it upon himself [laughs] to-