Alessi

That is, well, in this circumstance, people just buy on price.

And it's like, well, the price of what? And I, I give the example of like, what are you willing to pay for a toilet brush? And people look at me like, what? And then of course you can sort of tease them with that, you know, Alessi and others sort of actually sell toilet brushes for about like 100 pounds.

And then they say, "Yeah, yeah, yeah, but that's like, that's so niche," you know? And I ask them like, "What did you pay last time?" And they say, "Well, maybe four pounds, five pounds or whatever." And I say, "You paid way too much." And, and they're like, "Why?" "Well, because I can, I can get you these for like 20p." And they're like, "What?" "Yeah, there's just one catch.

You gotta buy 10,000 because I order them from Alibaba, and you will have a container in your garden with toilet brushes."

So... [laughs]

[laughs] I love that example.

And yes, I mean, I would be talking about why Alessi can get away with spending as much as they can because it's, uh, it, it feels nice to use and it's a beautiful product, et cetera, et cetera.

Right.

Even within the same faculty, you know, there's lots of different opinions about how you should do it.

And, and, uh, one, one of the, one of the inspiring things I took away from design college was when we had a, a, a visit by one of the, it was one of the sort of senior people from Alessi in Italy.

And I just remember being really struck and sort of, and, and moved by their, their attitude towards design, about where they start.

And I just loved the ...

... who was the desi- the designer of a lot of their, their work.

Yeah.

'Cause I think Alessi is such an interesting example bec- particularly in New Zealand, uh, I think for...

There'd be not that many sort of middle class homes that wouldn't have had an a- at least one-