Advertising Association

Can you repeat the

question? I was chatting to the Advertising Association this morning and we were talking about that zero and we were talking about the power of the Advertising Association in the UK, particularly with its convening powers.

It's the body of bodies, it's the closest thing to a regulator in the UK anyway.

So it was just sort of like, how can we convene together? I can ask again, but is this a good question? Yeah, absolutely.

I think by nature, our industry is very competitive.

And to pivot to a pre-competitive mindset, in this industry is quite a shift.

However, we are seeing industry bodies like the Admin Zeros or the Advertising Association setting the minimum standards for what sustainability means in the advertising industry.

And we're seeing these standards being created by all the different players sitting at the same table.

No, it happened before the books.

I did some work with the fabulous Silas Noble and the Ad Association.

And we did some work with the IPA so that representation in advertising, so different types of people, was built into that initial training that the IPA did.

And we did some research.

I was familiar with the BPMA as an organization.

I was always a champion of all of the trade associations that I had the benefit of working with throughout my career, whether it be the Advertising Association or the IPM, the Institute of Promotional Marketing, or the British Interactive Media Association.

I always championed whatever association was most relevant to me at that such time in my career.

the the world of associations was familiar to me.

The groups have not confirmed those figures.

an Advertising Association spokesperson told The Guardian, fossil fuel advertising is a very small share of UK spend and sits under ASA and CAP rules.

The numbers sharpen a divide between stated climate commitments and client rosters.

Following our earlier reports on Coca-Cola's media reviews, the company's chief marketing and customer commercial officer, Manolo Arroyo, has set out what the next agency must bring.

Yeah.

So I think the, the Advertising Association, who we're involved with, um, do a lot of, uh, research into trust in advertising, which is a, a long-term piece that they've been, been investing in.

Um, and I think what they're generally seeing is, particularly at the younger end, there's an erosion of trust in advertising, which causes two challenges.

One, the skepticism that will come with that in terms of the audiences consuming what we're putting out there.