Adstream

But to understand sort of, like, the mind of a CEO such as Gerard Barron, we have to go back to his story.

So he started off as an ad tech business CEO, Adstream, which was founded in Sydney in 2000 by three others, Brett Sullivan, Julian Chow, and James Carpenter.

It was basically to solve the delivery of TV commercials and ad materials to broadcasters.

So as the digital age was coming in, this was something that was really important.

So Barron became the CEO once the company needed investment and formal leadership, with the holding company formalized in 2001, which is the date of most of his official bios point and as to when he founded it.

He was the CEO, but did he really found it? Apparently, there's a bit of controversy around there.

Now, under Barron, the Adstream grew from a single office in Sydney to more than 40 offices in 30 countries, eventually pulling in over $100 million a year in revenue.

Now, he ran it as a CEO until December 2013 And so, like, he wasn't a mining person before this.