Aditya Birla Group

The company operates in an increasingly competitive industry with old players such as Polycab, R R Cable, etc., at war, as well as new players entering the market.

One such notable entrant is Ultra Volt, the wires and cables business recently launched by the Aditya Birla Group.

While its initial focus is on wires and low voltage cables, the company plans to expand into areas including communications and data cables, driven in by the growth of digital infrastructure and data centers.

That said, the bottom line is that India will almost certainly need more cables as its infrastructure expands.

So again, you know, I think choosing the right partner is incredibly important.

The Aditya Birla Group is, you know, one of the biggest kind of conglomerates.

They are massive in many, many industries, financial services, as well as manufacturing, cement, you name it.

They own a very big portion of Vodafone in India.

And then moved on to corporate life.

Spent about 11 years in senior leadership roles at different organizations, companies like Citibank, Aditya Birla Group, Hewitt.

And my last employment as with HP as a global VP in managing the large portfolio of business process transformation.

And in that process, I had done a couple of masters and a PhD and exposure to Harvard and MIT in the US for different varieties of studies.

Right

... with, uh, with, uh, the Aditya Birla Group.

So as a partnership, they bring brand recognition, local presence, local understanding, and we bring some of that global insurance and asset management capability.

It just works really well.

Yes

... that, that comes back.

And, and, you know, we think that we have a, a real role to play in helping on both sides of that, along with, uh, our partner Aditya Birla Group.

Um, and part of our job to do that is to make sure we have great management teams, which we do at, at our-

I mean, what is the system that we built around these medical professionals who are kind of just in so much pain, so much pain that they're sleepless, they're depressed, they want to self-harm.

And like, what can we do about this? And that's when we partnered with Empowered, which is Aditya from the Aditya Birla Group, a mental health hotline, which we are funding completely, Kanya is funding.

But it's fully manned 24-7, seven days a week.

And you get calls?

You know, we're dipping our toes into it, but we've done that with great success.

But the more exciting opportunity for us, we've actually been in a partnership with Aditya Birla, which is one of the biggest, you know, and biggest conglomerate firms in India and across the world.

And we're in a JV partnership there on a medical health insurance company.

And that business is now gone to break even point for the very first time, which we are very excited about.

Last week, TCSS said it was buying Porsche AG's automotive and consulting unit MHP.

Among other corporate expansion news, the Aditya Birla Group announced its foray into wires and cables with the launch of Ultravolt in less than two years.

After announcing it, the products are aimed at both residential and commercial users, including data centers.

This marks the Birla Group's fourth new business foray in three years following launches in paints, that's Birla Opus, B2B e-commerce, Birla Pivot, and jewelry retail Indriya.

Stock prices of other wire and cable companies were under pressure on Friday.

The Birla Group said that Ultravolt is backed by an investment of 1,800 crore rupees and will be the second largest player in the wires segment by capacity and is housed under Ultra Tech Cement.

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