Accenture Song

So we've got a little bit more structure in our lives, which is great.

On the personal side, a lot of growth, a lot of hiring, which has been very exciting at Accenture Song.

We've organically grown a number of our key accounts, having a lot of conversations about AI, organizational structure, technology.

that I think we're gonna get into more, but overall it's been a fun year.

Nice.

And I, I had, uh, Nick Law, who's from Accenture Song, um, on the podcast, and he talked about creativity in terms of expressive creativity and inventive creativity, which I thought was a really nice way of kind of decoding creativity, 'cause it's kind of a, a, a big word.

As an in-house creative team and creative leader, you know, it's big on the expressive.

Can you see how your team will move towards perhaps leading the, the company more on that inventive creativity, applying creativity? 'Cause I think that that's a, that's an interesting opportunity, right, if you're the creative engine of a business.

the founder and CTO of Pacey.

And before that, I was the head of creative tech and innovation at Droka 5 Dublin, part of Accenture Song.

And there I basically led a lot of AI prototyping and AI pioneering in the space across a lot of different categories like banking and hospitality and networks and different things like that.

And I've got 15 plus years working where creative and technology meet.

More than two-thirds of New Zealanders don't think brands are keeping their promises, a slight improvement on last year.

A study from tech-powered creative group Accenture Song shows customers feel banking, telco and insurance pricing is deliberately too complex, with online chatbots frustrating them.

Group CEO Storm Day says this confusion is pushing away loyal customers.

Customers not being able to quite understand what they're paying for or why it's changed and confusion breeds this sort of feeling of distrust.

Now, this isn't the only kind of company that David invests in.

He was the first inventor in Whaler, a leading creator and social agency, which was just acquired by Accenture Song.

Now, the number wasn't given, but it was described as, quote, the largest creator economy transaction.

Now, to put that in perspective, in 2024, influencer agency Influential was bought for a reported $500 million.