AMV BBDO

We're all going to agree how advertising works, aren't we? And if we can get there, then you'll have a 10-year client relationship.

Like AMV, BBDO for Guinness, for example.

That's a good example of that.

And anyone that works with Mother seems to do that.

To take a slightly different example, there's a great campaign at the moment for Guinness.

which has been done by an agency called AMV, BBDO in London.

And what they're doing is using the harp, which is, you know, the Guinness symbol, and they're using it in the word lovely.

So what they've got is this beautiful campaign that essentially shows people with the product in some way, and only the word lovely appears, but the V appears.

That's amazing.

Is it nice to get a fresh perspective in the agency world after 30-odd years at AMV?

Yes, yes.

And I've been doing some stuff direct to client as well.